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Standing out in an already saturated market is no easy task for most. Over the past 4 years, Huff & Puff burgers have risen to that challenge and have quickly become one of the most popular fast-food chains in the Middle East. Since being founded in 2016, the brand has quickly grown into an overnight sensation, opening 17 new locations across the Middle East including eleven in the UAE, five in KSA, one in Salalah-Oman & one location in Kuwait, with plans for more expansion in the near future.
Owned & operated by Emirati Entrepreneur Nada Alshamsi, her strong mentality and leadership have helped grow the business into what it is today. “Don’t let anyone tell you that you can’t achieve your dreams, keep working hard to reach your goals” never letting these words leave her mind, has been the driving force in Huff & Puffs overnight success, and has quickly separated them from their competitors. By offering unique and delicious dining experiences, matched with thoughtful decor, they’ve quickly made themselves stand out from the crowd of fast-food chains.
This success story does not come without its own challenges. Nada Alshamsi had previously tried her hand in opening a cafe, which was a self-proclaimed failure, and closed its doors within a year. In addition to this, all Huff & Puff burgers locations were closed for 3 months this year, due to the ongoing pandemic. Despite these setbacks and challenges, Nada and Huff & Puff pushed forward and did not let these obstacles get in the way.
With an emphasis on staying up to date with trends, Huff & Puff has been able to navigate this very competitive sector with ease. Many competitors have already attempted to steal their coveted burger recipe, and restaurants inspired by their brand and food have already begun to emerge.
Regardless, Huff & Puff remains unique and true to themselves, and have even started to give back to communities in need due to their quick success. By launching programs to feed the hungry and help those in need of employment opportunities, Huff & Puff is creating relationships and fostering communities wherever they go. With their trademark already registered in over 160 countries, Huff & Puff is on course to become a household name not only in the Middle East but around the world.