{"id":22694,"date":"2022-05-23T21:12:00","date_gmt":"2022-05-24T04:12:00","guid":{"rendered":"https:\/\/remarkablemag.com\/?p=22694"},"modified":"2022-05-30T08:37:57","modified_gmt":"2022-05-30T15:37:57","slug":"4-tips-for-building-a-loyal-devoted-community-by-alexy-goldstein-of-new-u-life","status":"publish","type":"post","link":"https:\/\/remarkablemag.com\/4-tips-for-building-a-loyal-devoted-community-by-alexy-goldstein-of-new-u-life\/","title":{"rendered":"4 Tips for Building a Loyal, Devoted Community By Alexy Goldstein of New U Life"},"content":{"rendered":"\n

The secret of a strong business is a strong community \u2014 that\u2019s been the case for centuries.<\/p>\n\n\n\n

Think about a general store in the Old West, a Renaissance book dealer, or a small local coffee shop. Every business relies on those regulars who care about them. But the internet has broadened that scale, creating bigger communities with more staying power.<\/p>\n\n\n\n

Alexy Goldstein knows a thing or two about building communities. His health and wellness company, New U Life<\/a>, has a strong worldwide community of people that believe that these products have improved their quality of life. They hold events together, frequent discussion boards, and talk about supplements on social media.<\/p>\n\n\n\n

Goldstein has a few tips for anyone wanting to build their own community:<\/p>\n\n\n\n

1. Be Authentic<\/strong><\/h2>\n\n\n\n

\u201cPeople have an eye for snake oil salesmen,\u201d says Goldstein. \u201cYou may be able to fool them every now and then, but you can\u2019t do it forever. That\u2019s why it\u2019s important to be authentic. No one wants to be lied to.\u201d<\/p>\n\n\n\n

You have to actually care about the people in your community to be able to reach them. And you\u2019ll find that if you do really show that care, they\u2019ll talk back to you. If all you\u2019re exchanging is money, it\u2019s a transactional relationship, not a community. To build those ties you have to offer people something more.<\/p>\n\n\n\n

Apple is one of the best-known examples of this authenticity. Their products were tied to their founders\u2019 beliefs from the very beginning. Steve Jobs\u2019s insistence that products be made to address needs that people didn\u2019t even know they had yet built a following of people who would buy every new product that Apple put out.<\/p>\n\n\n\n

They were convinced of the company\u2019s design philosophy. And Apple\u2019s success is tied directly to the biggest benefit of authenticity: if you\u2019re authentic, people will do your marketing for you<\/a>.<\/p>\n\n\n\n

\u201cYou won\u2019t convince everybody,\u201d Goldstein notes. \u201cAnd in some cases, it\u2019s probably better you don\u2019t. Being authentic often means you won\u2019t reach every market segment. But you\u2019ll reach the people you need to reach.\u201d<\/p>\n\n\n\n

2. Build Platforms for Communication<\/strong><\/h2>\n\n\n\n

Famous marketer Seth Godin wrote a book about building communities<\/a>, calling them \u201ctribes.\u201d Godin noted, \u201cA group needs only two things to be a tribe: a shared interest and a way to communicate.\u201d<\/p>\n\n\n\n

No community is complete without a way to communicate. To create a community, you have to give people ways to get in contact with you \u2014 and you have to communicate yourself. \u201cContent marketing is just marketing now,\u201d says Goldstein.<\/p>\n\n\n\n

\u201cYou really have to be putting yourself out there, creating content that people want to read and establishing your company as a thought leader. You need to harness social media to spread that message. And you need to give people ways to get in contact with you too. Communication is a two-way street.\u201d<\/p>\n\n\n\n

Building platforms for communication usually means one major thing: a strong social media presence. Social media is one of the primary means for building platforms.<\/p>\n\n\n\n

But you have to remember that when you\u2019re on a social media platform, you\u2019re simply occupying space created by someone else. To truly build a lasting community, you want to be able to speak to people directly.<\/p>\n\n\n\n

And that means finding ways to talk to them via email, phone, snail mail, or in person. Build out content and landing pages that capture those things and then use them to create conversations. Get a regular mailing list going, and you\u2019ll be on your way to a real community.<\/p>\n\n\n\n

3. Listen, Listen, Listen.<\/strong><\/h2>\n\n\n\n

\u201cJust like in sales, finding what people really need starts with listening, not talking. Take on what people are telling you and you\u2019ll find it supercharges your business. If you\u2019ve built a community, people will literally tell you what they want from your company and your products,\u201d says Goldstein.<\/p>\n\n\n\n

Some of Goldstein\u2019s best-selling supplements owe a debt to customer feedback. And New U Life makes a point of listening to their social channels, feedback they get from their sales team, and anything else that comes back from their ever-expanding community.<\/p>\n\n\n\n

There\u2019s a large network of people who believe in New U Life enough to sell their products and pass them on to family and friends, and the company sponsors big events for these people \u2014 both virtual and in person \u2014 to create the opportunities for two-way conversations.<\/p>\n\n\n\n

4. Demonstrate Value<\/strong><\/h2>\n\n\n\n

\u201cAt the end of the day, a successful company comes down to two things: do people like you? And do they think you\u2019re good at what you do? You can have one and not the other and fail,\u201d says Goldstein. \u201cBut if you have both, you\u2019re not only going to have a successful company, you\u2019re going to have a community of people that will do a lot of the legwork for you.\u201d<\/p>\n\n\n\n

Think of a company like Patagonia. Sure, Patagonia\u2019s authentic commitment to the environment<\/a> and enjoying the outdoors shines through in everything they put out. But it wouldn\u2019t matter if it weren\u2019t for the fact that they make incredible products that serve their customers\u2019 needs perfectly.<\/p>\n\n\n\n

Community Takes Work<\/strong><\/h2>\n\n\n\n

There is no magic bullet for building community. It takes authentic care for your customers. It takes building platforms for two-way communication. It takes listening to what they find important. And it means giving them something valuable for their time and money.<\/p>\n\n\n\n

It\u2019s not a hard formula \u2014 in fact, it\u2019s the formula for successful relationships in any arena. But it takes work. Companies like New U Life are willing to put in the hard yards, and they\u2019re reaping the benefits.<\/p>\n","protected":false},"excerpt":{"rendered":"

The secret of a strong business is a strong community \u2014 that\u2019s been the case for centuries. Think about a general store in the Old<\/p>\n","protected":false},"author":167,"featured_media":22695,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[20],"tags":[],"uagb_featured_image_src":{"full":["https:\/\/remarkablemag.com\/wp-content\/uploads\/2021\/06\/Featured-Image-Remarkable-Mag.-1.jpeg",2560,1920,false],"thumbnail":["https:\/\/remarkablemag.com\/wp-content\/uploads\/2021\/06\/Featured-Image-Remarkable-Mag.-1-150x150.jpeg",150,150,true],"medium":["https:\/\/remarkablemag.com\/wp-content\/uploads\/2021\/06\/Featured-Image-Remarkable-Mag.-1-300x225.jpeg",300,225,true],"medium_large":["https:\/\/remarkablemag.com\/wp-content\/uploads\/2021\/06\/Featured-Image-Remarkable-Mag.-1-768x576.jpeg",768,576,true],"large":["https:\/\/remarkablemag.com\/wp-content\/uploads\/2021\/06\/Featured-Image-Remarkable-Mag.-1-1024x768.jpeg",1024,768,true],"1536x1536":["https:\/\/remarkablemag.com\/wp-content\/uploads\/2021\/06\/Featured-Image-Remarkable-Mag.-1-1536x1152.jpeg",1536,1152,true],"2048x2048":["https:\/\/remarkablemag.com\/wp-content\/uploads\/2021\/06\/Featured-Image-Remarkable-Mag.-1-2048x1536.jpeg",2048,1536,true],"axil-size-sm":["https:\/\/remarkablemag.com\/wp-content\/uploads\/2021\/06\/Featured-Image-Remarkable-Mag.-1-390x290.jpeg",390,290,true],"axil-size-md":["https:\/\/remarkablemag.com\/wp-content\/uploads\/2021\/06\/Featured-Image-Remarkable-Mag.-1-400x400.jpeg",400,400,true],"axil-size-md2":["https:\/\/remarkablemag.com\/wp-content\/uploads\/2021\/06\/Featured-Image-Remarkable-Mag.-1-780x780.jpeg",780,780,true],"axil-size-lg":["https:\/\/remarkablemag.com\/wp-content\/uploads\/2021\/06\/Featured-Image-Remarkable-Mag.-1-1200x1200.jpeg",1200,1200,true],"axil-size-lg2":["https:\/\/remarkablemag.com\/wp-content\/uploads\/2021\/06\/Featured-Image-Remarkable-Mag.-1-1230x450.jpeg",1230,450,true],"axil-size-large":["https:\/\/remarkablemag.com\/wp-content\/uploads\/2021\/06\/Featured-Image-Remarkable-Mag.-1-1000x753.jpeg",1000,753,true],"axil-size-video":["https:\/\/remarkablemag.com\/wp-content\/uploads\/2021\/06\/Featured-Image-Remarkable-Mag.-1-1200x1380.jpeg",1200,1380,true],"axil-size-video2":["https:\/\/remarkablemag.com\/wp-content\/uploads\/2021\/06\/Featured-Image-Remarkable-Mag.-1-1620x980.jpeg",1620,980,true],"axil-size-lg-vertical":["https:\/\/remarkablemag.com\/wp-content\/uploads\/2021\/06\/Featured-Image-Remarkable-Mag.-1-600x940.jpeg",600,940,true],"axil-size-full-height":["https:\/\/remarkablemag.com\/wp-content\/uploads\/2021\/06\/Featured-Image-Remarkable-Mag.-1-600x1920.jpeg",600,1920,true],"axil-size-modern-slider-1":["https:\/\/remarkablemag.com\/wp-content\/uploads\/2021\/06\/Featured-Image-Remarkable-Mag.-1-960x600.jpeg",960,600,true],"axil-size-modern-slider-2":["https:\/\/remarkablemag.com\/wp-content\/uploads\/2021\/06\/Featured-Image-Remarkable-Mag.-1-495x550.jpeg",495,550,true],"profile_24":["https:\/\/remarkablemag.com\/wp-content\/uploads\/2021\/06\/Featured-Image-Remarkable-Mag.-1-24x24.jpeg",24,24,true],"profile_48":["https:\/\/remarkablemag.com\/wp-content\/uploads\/2021\/06\/Featured-Image-Remarkable-Mag.-1-48x48.jpeg",48,48,true],"profile_96":["https:\/\/remarkablemag.com\/wp-content\/uploads\/2021\/06\/Featured-Image-Remarkable-Mag.-1-96x96.jpeg",96,96,true],"profile_150":["https:\/\/remarkablemag.com\/wp-content\/uploads\/2021\/06\/Featured-Image-Remarkable-Mag.-1-150x150.jpeg",150,150,true],"profile_300":["https:\/\/remarkablemag.com\/wp-content\/uploads\/2021\/06\/Featured-Image-Remarkable-Mag.-1-300x300.jpeg",300,300,true]},"uagb_author_info":{"display_name":"Remarkable Magazine","author_link":"https:\/\/remarkablemag.com\/author\/remarkable\/"},"uagb_comment_info":0,"uagb_excerpt":"The secret of a strong business is a strong community \u2014 that\u2019s been the case for centuries. 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