{"id":22694,"date":"2022-05-23T21:12:00","date_gmt":"2022-05-24T04:12:00","guid":{"rendered":"https:\/\/remarkablemag.com\/?p=22694"},"modified":"2022-05-30T08:37:57","modified_gmt":"2022-05-30T15:37:57","slug":"4-tips-for-building-a-loyal-devoted-community-by-alexy-goldstein-of-new-u-life","status":"publish","type":"post","link":"https:\/\/remarkablemag.com\/4-tips-for-building-a-loyal-devoted-community-by-alexy-goldstein-of-new-u-life\/","title":{"rendered":"4 Tips for Building a Loyal, Devoted Community By Alexy Goldstein of New U Life"},"content":{"rendered":"\n
The secret of a strong business is a strong community \u2014 that\u2019s been the case for centuries.<\/p>\n\n\n\n
Think about a general store in the Old West, a Renaissance book dealer, or a small local coffee shop. Every business relies on those regulars who care about them. But the internet has broadened that scale, creating bigger communities with more staying power.<\/p>\n\n\n\n
Alexy Goldstein knows a thing or two about building communities. His health and wellness company, New U Life<\/a>, has a strong worldwide community of people that believe that these products have improved their quality of life. They hold events together, frequent discussion boards, and talk about supplements on social media.<\/p>\n\n\n\n Goldstein has a few tips for anyone wanting to build their own community:<\/p>\n\n\n\n \u201cPeople have an eye for snake oil salesmen,\u201d says Goldstein. \u201cYou may be able to fool them every now and then, but you can\u2019t do it forever. That\u2019s why it\u2019s important to be authentic. No one wants to be lied to.\u201d<\/p>\n\n\n\n You have to actually care about the people in your community to be able to reach them. And you\u2019ll find that if you do really show that care, they\u2019ll talk back to you. If all you\u2019re exchanging is money, it\u2019s a transactional relationship, not a community. To build those ties you have to offer people something more.<\/p>\n\n\n\n Apple is one of the best-known examples of this authenticity. Their products were tied to their founders\u2019 beliefs from the very beginning. Steve Jobs\u2019s insistence that products be made to address needs that people didn\u2019t even know they had yet built a following of people who would buy every new product that Apple put out.<\/p>\n\n\n\n They were convinced of the company\u2019s design philosophy. And Apple\u2019s success is tied directly to the biggest benefit of authenticity: if you\u2019re authentic, people will do your marketing for you<\/a>.<\/p>\n\n\n\n \u201cYou won\u2019t convince everybody,\u201d Goldstein notes. \u201cAnd in some cases, it\u2019s probably better you don\u2019t. Being authentic often means you won\u2019t reach every market segment. But you\u2019ll reach the people you need to reach.\u201d<\/p>\n\n\n\n1. Be Authentic<\/strong><\/h2>\n\n\n\n
2. Build Platforms for Communication<\/strong><\/h2>\n\n\n\n