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If you are reading this, you are probably aware of the relevance and value of video marketing in this day and age. Content marketing is here to stay and has managed to level the playing field for businesses. Back in the day of traditional marketing, brands with big budgets could afford to invest in marketing to boost their brand awareness, while others had to fight an uphill battle. 

However, with content marketing in place, businesses of all sizes and types have a shot. If you are a business or personal brand, you ought to consider getting your content marketing strategy, and in particular, your video marketing strategy in place. 

What benefits does video marketing have to offer?

Here are a few advantages of using videos for sales:

Expand your online presence

As you know by now, you do not exist if you are not on social media. If you do not have an online presence, you can bid your leads and potential customers goodbye. Using videos for sales helps you show people that you exist. While blog posts and infographics can get the job done, nothing is as effective and engaging as video content.  

If people like your videos, you can expect them to share it on their social media platforms. 

Allows you to build trust

Building trust in the internet age is no easy feat. There are tons of charlatans on the internet looking to make a quick buck. If your viewers can see you, they are more likely to relate to you and trust you than they would if they were reading a blog post. Since videos are more personal than other forms of content, you can get them to take action. Many businesses use Gmail video to talk to their prospects. 

What kinds of videos can you create?

Chances are you want to start creating and posting videos, but you do not know how or where to start. If that’s the case, consider experimenting with the following types of videos: 

Tutorials

You could post tutorials or instructional videos. These videos are incredibly popular since people are constantly on the lookout for quick solutions. Getting people to buy your product or service is not enough. It does not mean anything if they are not able to use it for some reason. In other words, you need to support your customers after they purchase your product with tutorials, instructional videos to set up and use their product or service. Remember, these videos are in high demand globally. 

FAQ Videos

FAQs are just as popular as instructional videos. As mentioned, people want quick, clear, solutions to their queries. You can list out the most common questions you get and answer them in a video or series of videos. You should also create a FAQ page on your website and include the link to your video for people to watch it. Doing so will save everybody heaps of time. 

Video Testimonials

As mentioned, videos are more real and engaging than other forms of content, which means that video testimonials mean more than written testimonials. Testimonials work great because they help you show your prospects that your product works well, address issues that customers or prospects face, concerns and issues and that your product can help them. 

Company culture videos

Company culture videos are particularly great if you plan on recruiting new members. You will want to show them what they can expect from your company to make them want to join you. In other words, give them a glimpse of what you have to offer. 

Promotional videos

Promotional or promo videos are incredibly popular. There are tons of brands posting promotional videos for product launches, event announcements, offers, discounts, and so on. Customers respond well to the videos they watch brands post. The type of video you should post will depend on who you are trying to appeal to. If you want to attract an entirely new audience, post an introductory video. If not, a regular product launch or event launch video will suffice. 

How to optimize your videos?

Making the best of your videos to get the most reach and engagement is vital. Here are a few things that can help you: 

Include a Call-to-Action (CTA)

Adding a CTA is immensely helpful. If you want your viewers to take action, you have to give them a nudge to do it. Examples of CTAs include subscribing to your YouTube channel, clicking on your website link, picking up your product on sale, subscribing to your mailing list, etc. A CTA prompts your audience to act immediately. Be sure to add a sense of urgency to be effective in getting them to act. 

Optimize your video content for Search Engine Optimization (SEO)

You could have the best and most innovative videos on the planet. However, they won’t do you any good if no one finds them. You need to make sure people find them on YouTube or anywhere else. In other words, you need to optimize your videos for SEO. Add keywords in your video titles and descriptions. You will also want to add tags, hashtags, and categories. 

Conclusion

There you have it – if you are a newbie and want to get started with video marketing to grow your brand, you are at the right place. Be sure to incorporate the tips you find here in your marketing strategy to watch your traffic go through the roof. 

Remarkable Magazine
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Hi! I'm Andrea, a communications major at Colorado State University.

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