Vol. 7 · SUNDAY, SEPTEMBER 6, 2026
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“Be Remarkable”

Typographic card reading '48%' with the caption 'Revenue growth the year he stepped down as CEO,' labeled Hyrum Cook · Adanola

Cover Story

Adanola's Founder Gave Up the CEO Seat. Revenue Grew 48%.

In 2015, Hyrum Cook turned a gap in the leggings market into a Manchester activewear label. Nine years later, mid hyper-growth, he did something few founders choose voluntarily: he hired someone else to run the company he built.

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