Vol. 7 · SATURDAY, NOVEMBER 7, 2026
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“Be Remarkable”

Typographic card reading '$25M' with the caption 'Strategic investment from The Newcastle Network, announced October 2026,' labeled Dan Oliver · Dan-O's Seasoning

Cover Story

Dan Oliver Took $25M for Dan-O's Seasoning and Kept the Keys

“A Louisville bartender began with $8,000 and a backpack, sold seasoning at flea markets, then moved to TikTok when the pandemic shut the events down. Now a private equity firm has put $25 million behind a brand on 22,000 shelves.

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