Vol. 7 · SUNDAY, AUGUST 23, 2026
Est. 2020Contribute

“Be Remarkable”

Cover Story

Ben Francis Sold 21% of Gymshark. Now He Wants It Back.

A Pizza Hut delivery driver who could not find gym clothes that fit built a £647 million brand by sending free hoodies to YouTubers. Fourteen years later, the most interesting thing he is doing is trying to undo a deal.

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“A Pizza Hut delivery driver who could not find gym clothes that fit built a £647 million brand by sending free hoodies to YouTubers. Fourteen years later, the most interesting thing he is doing is trying to undo a deal.”
— Ben Francis
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