Vol. 7 · THURSDAY, OCTOBER 29, 2026
Est. 2020Contribute

“Be Remarkable”

Typographic card reading '2021' with the caption 'Founded in London; majority sold to Tresalis, September 2026,' labeled Yasmin Sewell · Vyrao

Cover Story

Yasmin Sewell Sold Most of Vyrao and Kept the Brand Chair

“A fashion buyer turned perfume founder took money from Estée Lauder's incubator and then L Catterton. Five years after launch, a brand-new platform owns most of it, and she holds a title built for the job she wanted to keep.

By Remarkable Magazine — October 29, 2026 — 4 min read

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