As we continue to stay safe and practice social distancing, the “new norm” for businesses remains the same, with no change in sight. Even with vaccines heading our way, the way we shop will likely continue to be mostly online.
While most businesses have figured out a way to survive during this past year, many who haven’t adapted are now struggling even more as things continue to go up and down. If you haven’t already, now is the time to get your business online, and fast. Luckily, there’s a company that can help you do this.
BigCommerce is known for helping businesses succeed online, and it’s here to help brick-and-mortar businesses make quick moves and set up an online storefront. This move might seem overwhelming, but BigCommerce can make this necessary transition easy.
Their process breaks down into three major pieces that create a framework to follow, making the transformation of your existing physical store into an online shop as simple as possible. To get an idea of how this process works, here are some examples of the framework:
1. Laying the groundwork with pre-launch preparation.
- Determine Your Primary Customers
- Choosing Your Domain Name
- Selecting Initial Product Launch
- Researching the Competition
- Payment Methods and Shipping Costs
2. Optimizing your store.
- Design
- Product Descriptions
- SEO Content
3. Marketing your store.
- Website Performance
- Outbound Marketing Strategy
- Applying Keywords
BigCommerce provides all the details above to help you build the right framework, and offers even more assistance in their Retail to e-Tail article. With a 14-Day FREE Trial to help support you and your business during this trying time, there’s no better reason to start the process today for a better and more successful year!
Request a Demo here.
Related founders
- The Story Behind Successful eCommerce Specialist Willy Lin — a real founder’s playbook for the same online transition this guide describes.
- 5 Common E-Commerce Mistakes Every Entrepreneur Should Know — the pitfalls to watch for once a store is live.
